--- title: "2025 in Review: Lessons, Trends & What’s Next for the Charity Sector - Raw London. - RAW" description: "Join us on Tuesday 17 September 2025, to hear from JAA Media and speakers from UK charities to explore the future of channel strategy..." canonical_url: "https://raw.london/posts/relay-2025-recap" meta: author: RAW "og:description": "Join us on Tuesday 17 September 2025, to hear from JAA Media and speakers from UK charities to explore the future of channel strategy..." "og:image": "https://a2.storyblok.com/f/289672313529140/2263x1273/8c3f199f3f/1836eadb-8247-4bbe-9c35-e933e0be4839.jpg/m/1200x630/smart/filters:format(jpg):quality(80)" "og:image:height": "630" "og:image:width": "1200" "og:title": "2025 in Review: Lessons, Trends & What’s Next for the Charity Sector - Raw London." --- > Index of every page on this site: [llms.txt](https://raw.london/llms.txt) ![2025 in Review: Lessons, Trends \& What’s Next for the Charity Sector]() Events # 2025 in Review: Lessons, Trends & What’s Next for the Charity Sector ![Charlotte Harris]() **Charlotte Harris** 3rd November 2025 As 2025 came to a close, it was time to take stock. What worked? What didn’t? And what key trends will shape charity marketing and fundraising in the year ahead? On Wednesday 26 November 2025, we partnered with JAA Media to hold a special end-of-year event. Joined by speakers from RSPCA, Amnesty International and Prostate Cancer UK, we discussed the biggest lessons, surprises, and takeaways from the past 12 months. Through quick-fire lightning talks, we explores standout campaigns, shifts in audience behaviour, and emerging trends that could define 2026. ### Watch on-demand ### About Relay Relay is hosted by [RAW London](https://raw.london/), in partnership with [JAA Media](https://jaa-media.co.uk/). **RAW London**: The Social Impact Creative Agency. Governed by B Corp Principles, we dare to only tackle the biggest social and environmental causes, firmly standing with brands on the right side of history. **JAA Media:** True to our underdog spirit, we are no-nonsense, alert, curious and gutsy. Because for us, it’s never about the size of your budget; it’s all about the scale of your ambition. Whatever we have to do to win the hearts, minds and donations you deserve, we do. From one-off consultancy to full service media planning and buying, to anything in between. ##### **Charlotte Harris** With a background in marketing and comms, Charlotte works across teams to offer strategic, creative and operational oversight on our projects. Want to say hi? Email [charlotte@raw.london](mailto:charlotte@raw.london) ```json {"@context":"https://schema.org","@graph":[{"@id":"https://raw.london/#website","@type":"WebSite","name":"RAW","url":"https://raw.london/"},{"@id":"https://raw.london/posts/relay-2025-recap#webpage","@type":"WebPage","description":"Join us on Tuesday 17 September 2025, to hear from JAA Media and speakers from UK charities to explore the future of channel strategy...","name":"2025 in Review: Lessons, Trends & What’s Next for the Charity Sector - Raw London.","url":"https://raw.london/posts/relay-2025-recap","isPartOf":{"@id":"https://raw.london/#website"},"potentialAction":[{"@type":"ReadAction","target":["https://raw.london/posts/relay-2025-recap"]}]}]} ``` ## Sitemap See the full [sitemap](https://raw.london/sitemap.md) for all pages.