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The game takes you through three stylised levels, each representing a different milestone or turning point in Ethan's journey. Through live action and animation, it tells a powerful, emotive story, highlighting Ethan as just like any other 18 year old. Tom Fuller, Art Director at Raw London, explains; ",{"text":362,"type":90,"marks":363},"\"We all play video games so, while it's bespoke to Ethan's story, it's designed to be familiar in a way that everybody can relate to.\".",[364],{"type":342},"\u003C!--#storyblok#{\"name\": \"post_text\", \"space\": \"289672313529140\", \"uid\": \"6483204d-aa1e-4f75-8248-63c6c949f1d6\", \"id\": \"139016121042867\"}-->",{"_uid":367,"text":368,"component":320,"_editable":374},"06e86e25-3659-440e-9b94-058106e0f622",{"type":80,"content":369},[370],{"type":160,"content":371},[372],{"text":373,"type":90},"With the huge level of exposure due to come with the media prize, ensuring that the storytelling was as true to a transgender experience as possible was essential, so we worked closely with Ethan to develop his story into a moving script that accurately reflects his experience.","\u003C!--#storyblok#{\"name\": \"post_text\", \"space\": \"289672313529140\", \"uid\": \"06e86e25-3659-440e-9b94-058106e0f622\", \"id\": \"139016121042867\"}-->",{"_uid":376,"text":377,"component":320,"_editable":387},"0429e89a-b5c2-440d-9299-0d80ce1935c2",{"type":80,"content":378},[379],{"type":160,"content":380},[381,383],{"text":382,"type":90},"Andy West, Communications Manager at Mermaids UK, who created the behind the scenes video of the shoot below, said; ",{"text":384,"type":90,"marks":385},"\"It was great to give a service user a chance to tell their story in their own words. It's important for people to understand that journeys like Ethan's are stories of empowerment as well as struggle.\"",[386],{"type":342},"\u003C!--#storyblok#{\"name\": \"post_text\", \"space\": \"289672313529140\", \"uid\": \"0429e89a-b5c2-440d-9299-0d80ce1935c2\", \"id\": \"139016121042867\"}-->",{"url":389,"_uid":390,"component":351,"_editable":391},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=4vn-lhI9_iU","3919173c-a66c-42bf-9ce2-5136acdc6546","\u003C!--#storyblok#{\"name\": \"post_embed\", \"space\": \"289672313529140\", \"uid\": \"3919173c-a66c-42bf-9ce2-5136acdc6546\", \"id\": \"139016121042867\"}-->",{"_uid":393,"text":394,"component":320,"_editable":415},"21d716f3-62da-4af0-a3c0-91debf7c2553",{"type":80,"content":395},[396],{"type":160,"content":397},[398,400,404,411],{"text":399,"type":90},"James Page, Producer at Raw London, added; ",{"text":401,"type":90,"marks":402},"\"The Pride Brand Makeover challenged agencies to improve LGBTQ+ representation in the creative industry and media as a whole. Transgender issues are often sadly overlooked or, worse, under fire in the media, so we wanted to leverage our prize to give a transgender individual a platform. We chose to support Mermaids UK who, as a small charity supporting trans youth, ",[403],{"type":342},{"text":405,"type":90,"marks":406},"often receive media attention for all the wrong reasons",[407,408],{"type":342},{"type":24,"attrs":409},{"href":410,"title":86},"https:\u002F\u002Fwww.mermaidsuk.org.uk\u002Fwhen-its-hardest-to-speak.-speak.html",{"text":412,"type":90,"marks":413},". This film and the substantial prize gives them a huge opportunity to tell their side of the story and, hopefully, increase general understanding of the issue.\"",[414],{"type":342},"\u003C!--#storyblok#{\"name\": \"post_text\", \"space\": \"289672313529140\", \"uid\": \"21d716f3-62da-4af0-a3c0-91debf7c2553\", \"id\": \"139016121042867\"}-->",{"_uid":417,"text":418,"component":320,"_editable":439},"530fbf63-bde6-4688-ab4b-95101a1a6c59",{"type":80,"content":419},[420],{"type":160,"content":421},[422,424,430,432,438],{"text":423,"type":90},"You can ",{"text":425,"type":90,"marks":426},"learn more about Mermaids UK on their website",[427],{"type":24,"attrs":428},{"href":429,"title":86},"https:\u002F\u002Fmermaidsuk.org.uk\u002F",{"text":431,"type":90}," and follow then on Twitter ",{"text":433,"type":90,"marks":434},"@Mermaids_Gender",[435],{"type":24,"attrs":436},{"href":437,"title":86},"https:\u002F\u002Ftwitter.com\u002FMermaids_Gender",{"text":173,"type":90},"\u003C!--#storyblok#{\"name\": \"post_text\", \"space\": \"289672313529140\", \"uid\": \"530fbf63-bde6-4688-ab4b-95101a1a6c59\", \"id\": \"139016121042867\"}-->","news","post",{"id":233,"alt":18,"src":18,"name":18,"focus":18,"title":18,"width":234,"height":235,"source":18,"filename":236,"copyright":18,"fieldtype":48,"meta_data":443,"public_id":18,"is_private":50,"updated_at":18,"aspect_ratio":238,"content_type":18,"is_external_url":50},{},"Raw London donates £165k media prize to positively represent trans stories - Raw London.","In 2018 we won a competition for LGBTQ+ inclusive advertising, Pride Brand Makeover, run by Pride AM and supported Gay Times, YouTube and Creativebrief. 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