# RAW Canonical Origin: https://raw.london/ ## LLM Resources - [Full Content](https://raw.london/llms-full.txt): Complete page content in markdown format. - [posts.xml](https://raw.london/__sitemap__/posts.xml): XML sitemap for search engines and crawlers. - [pages.xml](https://raw.london/__sitemap__/pages.xml): XML sitemap for search engines and crawlers. - [robots.txt](https://raw.london/robots.txt): Crawler rules and permissions. ## Pages - [/](https://raw.london/index.md) - [/about](https://raw.london/about.md) - [/approach](https://raw.london/approach.md) - [/contact](https://raw.london/contact.md) - [/latest](https://raw.london/latest.md) - [/posts/1045-2](https://raw.london/posts/1045-2.md) - [/posts/2-nights-3-ceremonies-and-4-awards-for-raw-london](https://raw.london/posts/2-nights-3-ceremonies-and-4-awards-for-raw-london.md) - [/posts/2018-highlights-from-a-pivotal-year-at-raw-london](https://raw.london/posts/2018-highlights-from-a-pivotal-year-at-raw-london.md) - [/posts/2019-survey](https://raw.london/posts/2019-survey.md) - [/posts/5-things-you-dont-know-about-the-making-of-escaperobot](https://raw.london/posts/5-things-you-dont-know-about-the-making-of-escaperobot.md) - [/posts/7-types-of-cost-effective-content-you-can-create-right-now](https://raw.london/posts/7-types-of-cost-effective-content-you-can-create-right-now.md) - [/posts/7-ways-fundraising-video](https://raw.london/posts/7-ways-fundraising-video.md) - [/posts/advertising-industry-climate-action](https://raw.london/posts/advertising-industry-climate-action.md) - [/posts/agency-charity-relationships](https://raw.london/posts/agency-charity-relationships.md) - [/posts/ai-creative-charity](https://raw.london/posts/ai-creative-charity.md) - [/posts/animation-is-it-right-for-me](https://raw.london/posts/animation-is-it-right-for-me.md) - [/posts/animation-to-the-rescue](https://raw.london/posts/animation-to-the-rescue.md) - [/posts/another-gold-win-for-raw-londons-control-at-evcom-clarion-award-2017](https://raw.london/posts/another-gold-win-for-raw-londons-control-at-evcom-clarion-award-2017.md) - [/posts/asking-the-right-questions-at-ifc-2016](https://raw.london/posts/asking-the-right-questions-at-ifc-2016.md) - [/posts/authentic-and-effective-telling-stories-from-the-field-that-resonate](https://raw.london/posts/authentic-and-effective-telling-stories-from-the-field-that-resonate.md) - [/posts/available-now-benchmark-report-2018-video-content-in-the-third-sector](https://raw.london/posts/available-now-benchmark-report-2018-video-content-in-the-third-sector.md) - [/posts/b-corp-impact-report-2021](https://raw.london/posts/b-corp-impact-report-2021.md) - [/posts/battle-of-the-christmas-ads-2018-who-wins-this-yuletide](https://raw.london/posts/battle-of-the-christmas-ads-2018-who-wins-this-yuletide.md) - [/posts/benchmark-report-2019-video-content-in-the-third-sector](https://raw.london/posts/benchmark-report-2019-video-content-in-the-third-sector.md) - [/posts/best-charity-christmas](https://raw.london/posts/best-charity-christmas.md) - [/posts/best-creative-partner-legacy-smee-ford](https://raw.london/posts/best-creative-partner-legacy-smee-ford.md) - [/posts/best-environmental-campaign](https://raw.london/posts/best-environmental-campaign.md) - [/posts/best-fundraising-campaign](https://raw.london/posts/best-fundraising-campaign.md) - [/posts/brand-charity-partnerships](https://raw.london/posts/brand-charity-partnerships.md) - [/posts/brand-storytelling](https://raw.london/posts/brand-storytelling.md) - [/posts/brands-join-in-the-olympic-conversation](https://raw.london/posts/brands-join-in-the-olympic-conversation.md) - [/posts/breaking-armour-exploring-role-emotion-creative-content](https://raw.london/posts/breaking-armour-exploring-role-emotion-creative-content.md) - [/posts/campaign-covid-what-charities-can-learn-from-2020s-best-campaigns](https://raw.london/posts/campaign-covid-what-charities-can-learn-from-2020s-best-campaigns.md) - [/posts/cannes-corporate-2022](https://raw.london/posts/cannes-corporate-2022.md) - [/posts/charities-share-experience-insight-raw-londons-quarterly-event](https://raw.london/posts/charities-share-experience-insight-raw-londons-quarterly-event.md) - [/posts/charity-360-video-among-the-best-of-european-vr](https://raw.london/posts/charity-360-video-among-the-best-of-european-vr.md) - [/posts/charity-christmas-campaign-tips](https://raw.london/posts/charity-christmas-campaign-tips.md) - [/posts/charity-drtv-download](https://raw.london/posts/charity-drtv-download.md) - [/posts/charity-film-awards-2020](https://raw.london/posts/charity-film-awards-2020.md) - [/posts/charity-partner-2021](https://raw.london/posts/charity-partner-2021.md) - [/posts/charitycomms-creative-insight](https://raw.london/posts/charitycomms-creative-insight.md) - [/posts/chip-shop-awards-2021](https://raw.london/posts/chip-shop-awards-2021.md) - [/posts/chip-shop-awards-2022](https://raw.london/posts/chip-shop-awards-2022.md) - [/posts/clarion-film-of-the-year-2017-2-films-by-raw-london-nominated-at-evcom-industry-awards](https://raw.london/posts/clarion-film-of-the-year-2017-2-films-by-raw-london-nominated-at-evcom-industry-awards.md) - [/posts/clarion-film-of-the-year-2017-finalist-raw-london-and-marie-curie](https://raw.london/posts/clarion-film-of-the-year-2017-finalist-raw-london-and-marie-curie.md) - [/posts/clarion-film-of-the-year-2017-finalist-raw-london-and-northumberland-domestic-abuse-services](https://raw.london/posts/clarion-film-of-the-year-2017-finalist-raw-london-and-northumberland-domestic-abuse-services.md) - [/posts/climate-change-and-the-challenge-of-communication](https://raw.london/posts/climate-change-and-the-challenge-of-communication.md) - [/posts/climate-week-nyc-2020](https://raw.london/posts/climate-week-nyc-2020.md) - [/posts/climate-week-nyc-virtual-2021](https://raw.london/posts/climate-week-nyc-virtual-2021.md) - [/posts/colin-cuthbert-debate](https://raw.london/posts/colin-cuthbert-debate.md) - [/posts/communicating-about-refugees-in-a-culture-of-misinformation-prejudice](https://raw.london/posts/communicating-about-refugees-in-a-culture-of-misinformation-prejudice.md) - [/posts/communicating-business-purpose](https://raw.london/posts/communicating-business-purpose.md) - [/posts/communicating-shared-purpose](https://raw.london/posts/communicating-shared-purpose.md) - [/posts/communicating-the-impact-of-world-changers](https://raw.london/posts/communicating-the-impact-of-world-changers.md) - [/posts/content-as-a-fundraising-tool](https://raw.london/posts/content-as-a-fundraising-tool.md) - [/posts/content-conscious-consumer](https://raw.london/posts/content-conscious-consumer.md) - [/posts/corporate-responsibility-vs-complicity-when-brands-begin-to-campaign](https://raw.london/posts/corporate-responsibility-vs-complicity-when-brands-begin-to-campaign.md) - [/posts/could-you-be-approaching-your-case-studies-differently](https://raw.london/posts/could-you-be-approaching-your-case-studies-differently.md) - [/posts/covid-19-charity-campaigns](https://raw.london/posts/covid-19-charity-campaigns.md) - [/posts/creating-opportunistic-content-with-the-childrens-society](https://raw.london/posts/creating-opportunistic-content-with-the-childrens-society.md) - [/posts/creative-co-creation](https://raw.london/posts/creative-co-creation.md) - [/posts/creative-shootout-2023](https://raw.london/posts/creative-shootout-2023.md) - [/posts/creative-shootout-2023-results](https://raw.london/posts/creative-shootout-2023-results.md) - [/posts/creativity-under-lockdown](https://raw.london/posts/creativity-under-lockdown.md) - [/posts/crisis-christmas-2019](https://raw.london/posts/crisis-christmas-2019.md) - [/posts/csr-coronavirus](https://raw.london/posts/csr-coronavirus.md) - [/posts/drum-chip-shop-lego](https://raw.london/posts/drum-chip-shop-lego.md) - [/posts/embracing-integration-how-charities-are-aligning-teams-comms-and-creative](https://raw.london/posts/embracing-integration-how-charities-are-aligning-teams-comms-and-creative.md) - [/posts/employee-wellbeing-competitive](https://raw.london/posts/employee-wellbeing-competitive.md) - [/posts/evcom-clarion-awards-2020](https://raw.london/posts/evcom-clarion-awards-2020.md) - [/posts/evcom-clarion-awards-2021](https://raw.london/posts/evcom-clarion-awards-2021.md) - [/posts/evcom-film-awards-2019](https://raw.london/posts/evcom-film-awards-2019.md) - [/posts/evcom-film-awards-2020-shortlist](https://raw.london/posts/evcom-film-awards-2020-shortlist.md) - [/posts/event-round-up-creative-storytelling-in-the-third-sector](https://raw.london/posts/event-round-up-creative-storytelling-in-the-third-sector.md) - [/posts/event-round-up-rethinking-storytelling-in-the-third-sector](https://raw.london/posts/event-round-up-rethinking-storytelling-in-the-third-sector.md) - [/posts/event-round-up-your-best-content-campaign](https://raw.london/posts/event-round-up-your-best-content-campaign.md) - [/posts/event-summary-using-customer-experience-to-transform-charity-comms](https://raw.london/posts/event-summary-using-customer-experience-to-transform-charity-comms.md) - [/posts/everyone-has-only-one-story-to-tell-whats-yours](https://raw.london/posts/everyone-has-only-one-story-to-tell-whats-yours.md) - [/posts/everyrefugeematters-shortlisted-for-charity-film-awards-2020](https://raw.london/posts/everyrefugeematters-shortlisted-for-charity-film-awards-2020.md) - [/posts/evoking-emotions-through-storytelling](https://raw.london/posts/evoking-emotions-through-storytelling.md) - [/posts/finalists-for-the-drum-content-awards-2018-revealed](https://raw.london/posts/finalists-for-the-drum-content-awards-2018-revealed.md) - [/posts/fundraising-drtv-evolving-creative-to-drive-income-and-retention](https://raw.london/posts/fundraising-drtv-evolving-creative-to-drive-income-and-retention.md) - [/posts/fundraising-streaming-gaming](https://raw.london/posts/fundraising-streaming-gaming.md) - [/posts/fundraising-trends](https://raw.london/posts/fundraising-trends.md) - [/posts/future-proofing-fundraising-inspiring-next-generation-legacy-givers](https://raw.london/posts/future-proofing-fundraising-inspiring-next-generation-legacy-givers.md) - [/posts/greenwashing-event](https://raw.london/posts/greenwashing-event.md) - [/posts/have-christmas-adverts-changed-content-marketing-for-the-better](https://raw.london/posts/have-christmas-adverts-changed-content-marketing-for-the-better.md) - [/posts/hiring-freelance-story-producer](https://raw.london/posts/hiring-freelance-story-producer.md) - [/posts/hiring-senior-producer](https://raw.london/posts/hiring-senior-producer.md) - [/posts/how-4-hours-changed-fareshares-volunteer-campaign-forever](https://raw.london/posts/how-4-hours-changed-fareshares-volunteer-campaign-forever.md) - [/posts/how-behavioural-science-can-help-you-create-better-content](https://raw.london/posts/how-behavioural-science-can-help-you-create-better-content.md) - [/posts/how-content-can-empower-your-users](https://raw.london/posts/how-content-can-empower-your-users.md) - [/posts/how-fareshares-lets-get-together-campaign-came-together](https://raw.london/posts/how-fareshares-lets-get-together-campaign-came-together.md) - [/posts/how-neuroscience-helps-explain-our-consumer-behaviour-and-how-we-can-use-it-for-good](https://raw.london/posts/how-neuroscience-helps-explain-our-consumer-behaviour-and-how-we-can-use-it-for-good.md) - [/posts/how-the-rnli-developed-a-marketing-campaign-that-directly-helps-save-lives](https://raw.london/posts/how-the-rnli-developed-a-marketing-campaign-that-directly-helps-save-lives.md) - [/posts/how-winning-awards-helps-your-content-travel-the-world](https://raw.london/posts/how-winning-awards-helps-your-content-travel-the-world.md) - [/posts/ifc](https://raw.london/posts/ifc.md) - [/posts/ifc-2017-inspiration-and-insight-from-the-biggest-fundraising-congress-in-the-world](https://raw.london/posts/ifc-2017-inspiration-and-insight-from-the-biggest-fundraising-congress-in-the-world.md) - [/posts/ifc-2019](https://raw.london/posts/ifc-2019.md) - [/posts/ifc-asia-2017](https://raw.london/posts/ifc-asia-2017.md) - [/posts/ifc-fundraising-pop-ups](https://raw.london/posts/ifc-fundraising-pop-ups.md) - [/posts/insight-and-supporter-focused-content](https://raw.london/posts/insight-and-supporter-focused-content.md) - [/posts/inspiring-campaigns](https://raw.london/posts/inspiring-campaigns.md) - [/posts/ipa](https://raw.london/posts/ipa.md) - [/posts/is-360-the-trend-of-2016-or-just-a-gimmick](https://raw.london/posts/is-360-the-trend-of-2016-or-just-a-gimmick.md) - [/posts/is-virtual-reality-the-future-of-all-media](https://raw.london/posts/is-virtual-reality-the-future-of-all-media.md) - [/posts/job-opportunity-account-manager](https://raw.london/posts/job-opportunity-account-manager.md) - [/posts/kickstart-scheme](https://raw.london/posts/kickstart-scheme.md) - [/posts/letting-people-tell-their-own-story](https://raw.london/posts/letting-people-tell-their-own-story.md) - [/posts/loccitane-brand-purpose-campaign](https://raw.london/posts/loccitane-brand-purpose-campaign.md) - [/posts/macmillan-new-campaign](https://raw.london/posts/macmillan-new-campaign.md) - [/posts/media-trust-the-need-for-niche](https://raw.london/posts/media-trust-the-need-for-niche.md) - [/posts/meet-raw-london-raw-productions-rebrands-to-reflect-expertise-in-content-strategy-and-production](https://raw.london/posts/meet-raw-london-raw-productions-rebrands-to-reflect-expertise-in-content-strategy-and-production.md) - [/posts/mermaids-uk](https://raw.london/posts/mermaids-uk.md) - [/posts/my-favourite-campaign-story-of-2018-and-what-we-can-all-learn-from-it](https://raw.london/posts/my-favourite-campaign-story-of-2018-and-what-we-can-all-learn-from-it.md) - [/posts/new-donor-role-climate-justice](https://raw.london/posts/new-donor-role-climate-justice.md) - [/posts/next-event-creative-storytelling-in-the-third-sector](https://raw.london/posts/next-event-creative-storytelling-in-the-third-sector.md) - [/posts/next-event-how-charity-campaigns-are-more-integrated-than-ever](https://raw.london/posts/next-event-how-charity-campaigns-are-more-integrated-than-ever.md) - [/posts/next-event-rethinking-storytelling-in-the-third-sector](https://raw.london/posts/next-event-rethinking-storytelling-in-the-third-sector.md) - [/posts/next-event-thinking-outside-the-box-innovative-ways-to-get-cut-through-for-your-content-campaign](https://raw.london/posts/next-event-thinking-outside-the-box-innovative-ways-to-get-cut-through-for-your-content-campaign.md) - [/posts/next-event-your-best-content-campaign](https://raw.london/posts/next-event-your-best-content-campaign.md) - [/posts/next-webinar-preparing-for-the-new-normal-in-charity-marketing](https://raw.london/posts/next-webinar-preparing-for-the-new-normal-in-charity-marketing.md) - [/posts/our-journey-to-bihar-northern-india](https://raw.london/posts/our-journey-to-bihar-northern-india.md) - [/posts/planning-strategy-charity-campaigns](https://raw.london/posts/planning-strategy-charity-campaigns.md) - [/posts/planning-your-charity-content](https://raw.london/posts/planning-your-charity-content.md) - [/posts/please-vote-for-raw-london-at-the-charity-film-awards-2018](https://raw.london/posts/please-vote-for-raw-london-at-the-charity-film-awards-2018.md) - [/posts/power-of-insight](https://raw.london/posts/power-of-insight.md) - [/posts/poweredbytweets](https://raw.london/posts/poweredbytweets.md) - [/posts/pride-brand-campaigns](https://raw.london/posts/pride-brand-campaigns.md) - [/posts/public-vote-now-open-for-the-charity-film-awards-2019](https://raw.london/posts/public-vote-now-open-for-the-charity-film-awards-2019.md) - [/posts/purpose-employee-engagement](https://raw.london/posts/purpose-employee-engagement.md) - [/posts/raw-brand-update](https://raw.london/posts/raw-brand-update.md) - [/posts/raw-london-agency-brand-2024](https://raw.london/posts/raw-london-agency-brand-2024.md) - [/posts/raw-london-and-marie-curie-to-run-joint-sessions-at-ifc-holland-2018](https://raw.london/posts/raw-london-and-marie-curie-to-run-joint-sessions-at-ifc-holland-2018.md) - [/posts/raw-london-and-streetdoctors-launch-pro-bono-campaign-to-tackle-knife-crime](https://raw.london/posts/raw-london-and-streetdoctors-launch-pro-bono-campaign-to-tackle-knife-crime.md) - [/posts/raw-london-and-war-child-uk-nominated-for-2-awards-at-evcom-industry-awards-2018](https://raw.london/posts/raw-london-and-war-child-uk-nominated-for-2-awards-at-evcom-industry-awards-2018.md) - [/posts/raw-london-and-war-child-uk-official-lovie-awards-finalists](https://raw.london/posts/raw-london-and-war-child-uk-official-lovie-awards-finalists.md) - [/posts/raw-london-and-war-child-uk-set-to-win-at-cannes-corporate-media-tv-awards-2018](https://raw.london/posts/raw-london-and-war-child-uk-set-to-win-at-cannes-corporate-media-tv-awards-2018.md) - [/posts/raw-london-and-war-child-uk-win-2-golds-at-evcom-industry-awards-2018](https://raw.london/posts/raw-london-and-war-child-uk-win-2-golds-at-evcom-industry-awards-2018.md) - [/posts/raw-london-and-war-child-uk-win-silver-at-charity-film-awards-2019](https://raw.london/posts/raw-london-and-war-child-uk-win-silver-at-charity-film-awards-2019.md) - [/posts/raw-london-announce-next-charity-only-knowledge-share-event](https://raw.london/posts/raw-london-announce-next-charity-only-knowledge-share-event.md) - [/posts/raw-london-announced-as-official-creative-partner-of-climate-week-nyc](https://raw.london/posts/raw-london-announced-as-official-creative-partner-of-climate-week-nyc.md) - [/posts/raw-london-announces-b-corp-accreditation](https://raw.london/posts/raw-london-announces-b-corp-accreditation.md) - [/posts/raw-london-chooses-streetdoctors-small-charity-year](https://raw.london/posts/raw-london-chooses-streetdoctors-small-charity-year.md) - [/posts/raw-london-climbs-21-places-televisuals-top-50-corporate-production-companies](https://raw.london/posts/raw-london-climbs-21-places-televisuals-top-50-corporate-production-companies.md) - [/posts/raw-london-develops-e-learning-platform-as-a-lifeline-for-aspiring-medics](https://raw.london/posts/raw-london-develops-e-learning-platform-as-a-lifeline-for-aspiring-medics.md) - [/posts/raw-london-feature-at-international-fundraising-congress-2017](https://raw.london/posts/raw-london-feature-at-international-fundraising-congress-2017.md) - [/posts/raw-london-highly-commended-at-the-drum-content-awards-2017](https://raw.london/posts/raw-london-highly-commended-at-the-drum-content-awards-2017.md) - [/posts/raw-london-launches-christmas-animation-for-marie-curie](https://raw.london/posts/raw-london-launches-christmas-animation-for-marie-curie.md) - [/posts/raw-london-launches-latest-campaign-for-british-red-cross](https://raw.london/posts/raw-london-launches-latest-campaign-for-british-red-cross.md) - [/posts/raw-london-nominated-for-2-awards-at-the-drum-content-awards-2017](https://raw.london/posts/raw-london-nominated-for-2-awards-at-the-drum-content-awards-2017.md) - [/posts/raw-london-picks-up-finalist-award-for-best-branded-content-campaign](https://raw.london/posts/raw-london-picks-up-finalist-award-for-best-branded-content-campaign.md) - [/posts/raw-london-places-15th-in-televisuals-top-50-corporate-production-companies-2019](https://raw.london/posts/raw-london-places-15th-in-televisuals-top-50-corporate-production-companies-2019.md) - [/posts/raw-london-places-in-top-international-award](https://raw.london/posts/raw-london-places-in-top-international-award.md) - [/posts/raw-london-recognised-for-content-marketing-excellence-at-2017-cmas](https://raw.london/posts/raw-london-recognised-for-content-marketing-excellence-at-2017-cmas.md) - [/posts/raw-london-returns-to-the-creative-shootout-2019](https://raw.london/posts/raw-london-returns-to-the-creative-shootout-2019.md) - [/posts/raw-london-shortlisted-for-2-charity-film-awards-2019](https://raw.london/posts/raw-london-shortlisted-for-2-charity-film-awards-2019.md) - [/posts/raw-london-shortlisted-for-3-awards-at-charity-film-awards-2018](https://raw.london/posts/raw-london-shortlisted-for-3-awards-at-charity-film-awards-2018.md) - [/posts/raw-london-shortlisted-for-3-awards-at-evcom-clarion-awards-2020](https://raw.london/posts/raw-london-shortlisted-for-3-awards-at-evcom-clarion-awards-2020.md) - 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