Getting veterans talking about mental health

Combat Stress#LiberatingLives

This campaign targets potential and existing supporters to raise awareness of military mental health. After launching a new five-year strategy, a refreshed brand and new website, Combat Stress wanted to highlight the direct impact that their support has on beneficiaries.

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Set across social media and traditional press, the campaign is led by a hero film which features 5 veterans in emotional and authentic conversation. Shorter films then focus on each veteran, with assets created specifically for social media, and visuals from the campaign bring together a dedicated landing page to continue the customer journey.