This campaign attracts corporate partners to support Crisis this Christmas, aiming to raise vital funds that will help end homelessness. It’s also an opportunity to raise awareness and drive new business opportunities that last into the new year.
To encourage companies to purchase a sponsorship package, share with contacts and help support the cause, the campaign appeals to all levels of business – from the CEO to workers on the shop floor. It strikes a balance between strong emotions and clear brand association with a strong visual theme that is integrated across print, digital, email and social media assets.
The result is a magical Christmas story that quite literally unfolds before your eyes. We follow a homeless man and his dog as they try to find shelter, warmth and support in a snowy paper city. On a designated landing page, the message reads; ‘Your company can help end homelessness’.
The campaign to appeal to companies started in autumn 2018. In return for their support, Crisis will feature each company logo in a paper-themed, double-page ‘Thank You’ advert in the Financial Times in December 2018.