---
title: "About - RAW"
description: "Brave thinking. Backed by proof. The agency that de-risks ideas through data."
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> Index of every page on this site: [llms.txt](https://raw.london/llms.txt)
# Brave thinking.
Backed by proof.
The agency that de-risks
big ideas through data
Too many great ideas get parked because teams don’t have the data to defend them.
We exist to change that.
By embedding insight from day one, we give charities the single-minded solution and creative confidence they need to thrive.
### Leadership team
- ![Ryan Wilkins]() ##### **Ryan Wilkins**
[LinkedIn](https://www.linkedin.com/in/ryan-wilkins-43936b7/)
Founder & CEO
- ![Charlotte Harris]() ##### **Charlotte Harris**
[LinkedIn](https://www.linkedin.com/in/charlotteharrismarketing/)
Managing Director
- ![Tomas Fuller]() ##### **Tomas Fuller**
[LinkedIn](https://www.linkedin.com/in/tomas-fuller-791043157/)
Creative Director
- ![Gabi Adams]() ##### **Gabi Adams**
[LinkedIn](https://www.linkedin.com/in/gabi-adams-a6bbbb56/)
Head of Production
### The RAW talent
- ![Del Daoud]() ##### **Del Daoud**
[LinkedIn](https://www.linkedin.com/in/del-daoud-6730a19/)
Senior Account Director
- ![Simran Lalli]() ##### **Simran Lalli**
[LinkedIn](https://www.linkedin.com/in/simran-lalli-a2158011b/)
Account Director
- ![Martin Ashworth]() ##### **Martin Ashworth**
[LinkedIn](https://www.linkedin.com/in/martinkashworth/)
Project Manager
- ![Louisa Wells]() ##### **Louisa Wells**
[LinkedIn](https://www.linkedin.com/in/louisa-wells-7795b516/)
Strategy Director
- ![Rebecca Hempseed]() ##### **Rebecca Hempseed**
[LinkedIn](https://www.linkedin.com/in/rebeccahempseed/)
Strategist
- ![Dani Wilmot]() ##### **Dani Wilmot**
[LinkedIn](https://www.linkedin.com/in/danielle-wilmot-b68aa940/)
Associate Creative Director
- ![Asia Zdunik]() ##### **Asia Zdunik**
[LinkedIn](https://www.linkedin.com/in/joanna-zdunik-5a3455184/)
Designer
- ![James Dawe]() ##### **James Dawe**
[LinkedIn](https://www.linkedin.com/in/james-dawe/)
Associate Creative Director
- ![Arron Moyce]() ##### **Arron Moyce**
[LinkedIn](https://www.linkedin.com/in/arron-moyce-50191a170/)
Motion GFX Artist
- ![Blessing Alade]() ##### **Blessing Alade**
[LinkedIn](https://www.linkedin.com/in/blessing-alade-2a757b145/)
Senior Producer
- ![Alexandra Agoshkova]() ##### **Alexandra Agoshkova**
[LinkedIn](https://www.linkedin.com/in/alexandraagoshkova/)
Senior Producer
- ![Lee Jones]() ##### **Lee Jones**
[LinkedIn](https://www.linkedin.com/in/lee-jones-a2531938/)
Director & Senior Editor
## Our culture
### A collaborative
place for
curiosity and care
![Our culture]()
Our culture is caring, collaborative and relentlessly curious.
A place where challenging the norm is encouraged, inclusivity and diversity is essential and hustle is balanced with heart.
## Our values
### Walking the walk
when it comes to
our work
- ### Ditch the ego
We listen first, collaborate freely and put the best ideas ahead of individual credit.
- ### Give a damn
We care deeply about our work, our clients and each other. And it shows in everything we do.
- ### Take responsibility
We own our impact, follow through on commitments and hold ourselves to the highest standards.
- ### Bring good vibes
Our work can be challenging, but we show up with energy, positivity and respect. Always.
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## Our purpose
### Built on
B Corp principles
- Overall score
- Qualifies for certification
- Median score for ordinary businesses
Our B Corp status is more than just a badge. It’s a reflection of our commitment to using creativity as a force for good - tackling the biggest social and environmental causes and firmly standing with brands on the right side of history.
## Our recognition
### Proven campaign effectiveness
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## Our studio
### In-house production.
all-in approach.
![Our studio]()
Our in-house production team works shoulder-to-shoulder with our strategists and creatives. So ideas stay sharp, stories stay strong and more of your budget goes on screen - rather than on expensive production mark-ups.
Plus, it means guaranteed deliveries and way less faff.
[Explore more](https://raw.london/studio)
## Join the team
### Come and create
change with us
![Join the team]()
If you care deeply, think differently and dream of doing work that matters, then you’re in the right place.
We're not currently hiring**,** but if you'd like to get in touch and share your CV, [contact us](https://raw.london/contact).
[Freelancers this way](mailto:freelancers@raw.london?subject=Freelance%20Roster%20Application&body=Hi%20RAW%20Team%2C%20%0A%0AI'd%20like%20to%20be%20considered%20for%20your%20freelance%20roster.%0A%0A%E2%80%A2%20My%20specialism%20is%3A%0A%0A%E2%80%A2%20My%20portfolio%20is%20here%3A%0A%0A%E2%80%A2%20My%20rates%20or%20ratecard%3A%0A%0A%E2%80%A2%20My%20location%20is%3A%0A%0A%E2%80%A2%20My%20contact%20details%3A%0A%0AFeel%20free%20to%20add%20a%20cover%20letter%20and%2For%20more%20details%20below%3A%0A%0A%0A%0A%0A%0A%0A)
> I just wanted to say how great the RAW team has been to work with. The campaign strategy has been spot on - it's the second year in a row we've doubled our fundraising target. This year's campaign was our most successful start to an appeal ever.
> The RAW team took huge amounts of care to ensure authenticity was built at every stage – from the initial strategy and concept right through to activation. The final result is absolutely stunning, and every detail is designed to resonate with our audience. We couldn’t be happier.
> It's been fantastic partnering with RAW; their deep understanding and appreciation for our audience resulted in a bold and highly effective brand campaign. The response from the community has blown us away, with many saying they felt genuinely seen in the work.
> RAW always take the time to understand our unique challenges. Their commitment to testing and learning along the way has ensured our campaigns are not only impactful but continuously optimised for success. We’ve been delighted with the results and look forward to continuing our work together.
> We love partnering with RAW – an agency who share our belief in audience-led work. They help clients get the most from research through thorough briefings and the development of carefully crafted stimulus. It's great to see creative work that's truly grounded in insight.
> Working with RAW on our campaigns was an incredible experience. From the outset, their creativity shone through, bringing innovative ideas and fresh perspectives. You could tell they were personally invested in ensuring we made a real impact. They’re true partners in every sense.
> We had a unique opportunity to align and integrate our Winter fundraising and Legacies campaigns. We needed a creative partner to make it a reality, and RAW did exactly that. They ran with the idea and brought to the table work of quality, and an openness to collaborate and flex.
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## Sitemap
See the full [sitemap](https://raw.london/sitemap.md) for all pages.